At a glance

Introduction

We partnered with Z Hotels to reimagine their digital presence through sophisticated platform development and seamless booking integration. Operating affordable accommodation in prime UK city locations, this growing hotel chain required technology that would elevate their compact luxury brand whilst supporting rapid expansion.

Our Umbraco solution delivered cutting-edge functionality including advanced Google Maps integration, multilingual capabilities, and flexible content management that transformed how Z Hotels showcases their unique proposition online.

The Challenge

Z Hotels needed a modern digital platform that could help their unique compact luxury proposition stand out in a highly competitive hospitality market. They required seamless booking journeys and the flexibility to rapidly deploy new hotel portals as the business expanded across UK cities. The team wanted to showcase premium locations and transport connectivity whilst handling complex booking integrations. Most importantly, they sought to establish a scalable content management system enabling easy publishing and international reach through multilingual capabilities.

The Solution

Our approach centred on creating a clean, simple user journey that allowed Z Hotels' product offering to speak for itself through high-quality photography and location-focused content. We implemented cutting-edge Umbraco CMS with sophisticated booking integrations, completely reimagining site architecture with intuitive navigation and seamless booking flow. The platform enables customers to discover locations effortlessly whilst converting with minimal friction. Most significantly, our advanced Google Maps integration and multilingual capabilities created exceptional location showcase functionality, supporting international growth whilst maintaining the compact luxury brand positioning.

Solution Highlights