The countdown has begun for one of the most anticipated events in the digital experience calendar. Opticon 2023, Optimizely's flagship conference, promises to be bigger and better than ever, bringing together the brightest minds in digital innovation, content management, and customer experience optimization.
As an Optimizely partner, dotcraft is excited to be part of this incredible gathering of industry professionals, thought leaders, and technology enthusiasts. Whether you're a developer, marketer, or business leader, Opticon offers unparalleled opportunities to learn, network, and discover the latest innovations shaping the future of digital experiences.
What Makes Opticon Special
Opticon isn't just another tech conference – it's the epicenter of digital experience innovation. This year's event promises to deliver insights across multiple areas that matter to modern businesses:
Content and Experience Management
Discover the latest developments in content management, from headless architectures to AI-powered content creation. Learn how leading organizations are streamlining their content operations while delivering personalized experiences at scale.
Digital Commerce Innovation
Explore cutting-edge e-commerce strategies and technologies that are driving growth for businesses across industries. From conversion optimization to customer journey mapping, the commerce track offers actionable insights for revenue growth.
Data and Analytics
Understand how to harness the power of data to drive better business decisions. Sessions cover everything from advanced analytics implementation to privacy-first data strategies in an evolving regulatory landscape.
Developer Experience and Technical Innovation
For the technical community, Opticon offers deep dives into platform capabilities, API innovations, and development best practices that can accelerate project delivery and improve solution quality.
Key Highlights We're Excited About
Product Announcements and Roadmap Updates
Opticon is traditionally the venue for major product announcements and roadmap reveals. Attendees get exclusive first looks at new features, platform enhancements, and strategic directions that will shape their digital strategies for the coming year.
Real-World Case Studies
Some of the most valuable sessions feature real customers sharing their implementation journeys, challenges overcome, and results achieved. These practical insights provide actionable learnings that can be immediately applied to your own projects.
Expert-Led Workshops
Interactive workshops offer hands-on learning opportunities with Optimizely experts and partners. These sessions provide practical skills and deep technical knowledge that participants can take back to their organizations.
Networking and Community Building
The conference brings together a diverse community of professionals who share common challenges and goals. The networking opportunities – both formal and informal – often prove to be as valuable as the scheduled sessions.
Why dotcraft Attends Opticon
As an Optimizely partner, staying current with platform developments is crucial for delivering the best possible solutions to our clients. Opticon provides us with:
Direct Access to Product Teams
The opportunity to engage directly with Optimizely's product development teams allows us to provide feedback, understand strategic directions, and build stronger relationships that benefit our client implementations.
Advanced Training and Certification
Opticon offers specialized training sessions and certification opportunities that help our team maintain the highest levels of expertise with the platform.
Inspiration and Innovation
Exposure to innovative use cases and creative implementations sparks new ideas that we can adapt and apply to our own client projects, ensuring we're always pushing the boundaries of what's possible.
Community Contribution
The conference provides platforms for sharing our own experiences and insights with the broader community, contributing to the collective knowledge that makes everyone more successful.
What to Expect This Year
While we can't reveal all the surprises, this year's Opticon promises several exciting developments:
AI and Machine Learning Focus
Expect significant discussion around AI integration, automated personalization, and machine learning applications in digital experience optimization.
Headless and Composable Architecture
With the continued evolution toward headless and composable architectures, there will be substantial coverage of these approaches and their practical implementation.
Privacy and Compliance
As data privacy regulations continue to evolve globally, expect sessions focusing on privacy-first strategies and compliance best practices.
Performance and Scale
Sessions on optimizing platform performance, scaling solutions, and delivering exceptional user experiences across global markets will be prominent.
Making the Most of Your Opticon Experience
If you're planning to attend Opticon 2023, here are some tips to maximize your experience:
Plan Your Schedule
With multiple tracks and numerous sessions, planning your schedule in advance ensures you don't miss the content most relevant to your goals and interests.
Engage with the Community
Use conference apps and social media to connect with other attendees, speakers, and Optimizely team members. The relationships you build often outlast the conference itself.
Attend Hands-On Sessions
While keynotes and presentations provide valuable insights, hands-on workshops and labs offer practical skills you can immediately apply.
Follow Up After the Event
The learning doesn't end when the conference does. Follow up on connections made, implement insights gained, and continue engaging with the community online.
Connect with dotcraft at Opticon
We're always eager to connect with fellow Optimizely enthusiasts, potential clients, and industry peers. If you're attending Opticon 2023, we'd love to meet you! Whether you're interested in discussing a potential project, sharing implementation experiences, or simply connecting over coffee, don't hesitate to reach out.
You can find us at various sessions throughout the conference, and we're always happy to discuss how Optimizely solutions can address your digital experience challenges. Our team brings years of implementation experience and a deep understanding of how to maximize the platform's potential for businesses of all sizes.
Looking Forward
Opticon represents more than just a conference – it's a celebration of innovation, collaboration, and the continued evolution of digital experiences. As businesses increasingly recognize the importance of exceptional digital interactions, events like Opticon provide the knowledge, tools, and connections necessary to succeed in this competitive landscape.
We're excited to be part of this year's event and look forward to seeing how the insights and innovations shared at Opticon 2023 will shape the digital experiences of tomorrow. Whether you're a longtime Optimizely user or exploring the platform for the first time, there's something for everyone at this year's conference.
See you at Opticon 2023 – it's going to be an incredible event!