Have a project in mind?

Start the Conversation

Website Strategy & Research

 

Our website strategy & research services deliver clear roadmaps for CMS solutions, ecommerce growth, and API integrations. We align business objectives with customer journeys, target audiences, and search engine performance to build scalable digital platforms

Our Website Strategy & Research Services

Our technology solutions are built to perform, adapt, and grow with your business.

  1. CMS & CMS-
Platform Development

  2. E-commerce
Development

  3. Custom Integrations &
API Development

Our Approach

Every engagement begins with understanding—your goals, your users, your current stack. From there, we apply over 15 years of cross-platform development experience and an agile mindset to deliver high-performing digital systems, fast.

  1. 1.

    Discovery & Architecture

    • Workshops to clarify goals
    • Audits of your existing systems
    • Information-architecture planning and technology roadmapping
  2. 2.

    Platform Selection & Setup

    • Recommend the optimal CMS/E-commerce/UX stack
    • Initial environment configuration
    • Base theme or starter module installation
  3. 3.

    Custom Development

    • Build bespoke components, templates, and integrations
    • Implement UI/UX designs with front- and back-end code
    • Develop editorial interfaces and custom modules
  4. 4.

    Integration & Testing

    • API connectivity (CRM, ERP, marketing tools)
    • Automated and manual QA (unit tests, cross-browser accessibility)
    • Performance tuning and security hardening
  5. 5.

    Custom Development

    • Production rollout and DNS/configuration cut-over
    • Continuous monitoring, patching, and backups
    • SLA-driven maintenance, performance optimisations, and roadmap planning

Case studies

Z Hotels — Seamless Stays, Streamlined Bookings

We transformed Z Hotels’ online booking experience with a mobile-first site, multilingual content, and deep CRM integration — boosting both usability and business performance.

Read case study
4990a827578ea308c90e4b51f7200048baac96bc.png

Digital Transformation at Goodwood Estate

35% Increase in revenue

A stylish Digital Experience Platform with integrated CRM and ecommerce solutions to unify this luxury brand across multiple verticals.

Goodwood
df860aa4eac315a8d9e75ed0e9efdcd03c606cdb.png

The Jockey Club

+14% Website traffic increase

Client: The Jockey Club

A Digital Experience Platform rich in features and functionality that delivers on The Jockey Club’s strategy of engaging fans and attracting new audiences.

Read case study
8eb393921df8a5e5542cd261084d6ef846e65bc6.png

What clients say

A huge thank you to the dotcraft team for building and deploying a high-quality product in a short space of time

Renault-Logo.png Renault UK

Talk to an
Umbraco
expert

FAQ

Ready to
build 
smarter?