Digital Transformation
The Goodwood Estate
A stylish Digital Experience Platform with integrated CRM and ecommerce solutions to unify this luxury brand across multiple verticals.
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Optimizely Cloud DXP
+35% Revenue
Over 15,000 content items to migrate, Dotcraft used a custom migration framework to ensure a smooth transition to the new platform. Along the way, content was optimised for SEO and performance, improving discoverability and ensuring that the site operated at peak efficiency.
Goodwood
Umbraco + Content migration
+50% Reduction in page load
The design and build approach of the new website means the branding can continue to flourish across multiple departments of the college and be updated as and when needed with minimal fuss.
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FAQ
Optimizely is a digital experience platform (DXP) that provides tools for experimentation, content management, and commerce, enabling organizations to create, personalize, and optimize digital content and customer experiences across websites and apps.
Key features include A/B and multivariate testing, website personalization, content management systems (CMS), digital commerce capabilities, and feature flagging for controlled feature rollouts. The platform integrates these tools to help businesses drive data-driven initiatives, improve user engagement, and achieve better business outcomes.
The latest Optimizely version depends on the product. For Optimizely CMS, the latest major version is 12, with ongoing releases to the 12.x series (e.g., 12.22.4 and 12.32.4 released February 2025). For SDKs, the current Long-Term Support (LTS) version is 5.2.2508.2289+lts, published September 2025.
Opal transforms digital marketing workflows by blending automation, AI-driven insights, and a deep understanding of user behavior. By integrating it into your Optimizely platform, you gain a comprehensive toolkit to enhance website performance, increase ROI, and deliver exceptional user experiences.
Create AI agents for any use case you dream up, orchestrate them across your workflows, and scale your impact—without scaling costs.
Umbraco is a cloud-based open source content management system that allows for seamless editing and gives users a personalised digital experience. With a variety of packages and installs, and an intuitive interface, Umbraco has a very low barrier to entry allowing you to generate effective campaigns with minimal training. This system is built using the dot NET framework from Microsoft.
The latest version of Umbraco CMS is Umbraco 17, released in November 2025 and now the main long-term support (LTS) version. This release is designed to give organisations stability, predictable support and a modern, secure foundation for the years ahead. It runs on Microsoft’s latest .NET 10 LTS platform, ensuring strong performance and future-proof compatibility.
Partnerships and Certifications
We are proud of our partnerships, both global brands like optimizely and Umbraco and local partners like Colchester United
Related Case Studies
Learn more about where we have used our services, with some key case studies
Related Insights
Learn more about where we have used our services, with some related blog posts.
Unleashing the Power of Umbraco Engage: Optimized Content and Analytics
Umbraco Engage is an advanced add-on for the Umbraco CMS, designed to supercharge your content strategies by integrating analytics, personalization, and optimization tools directly into the CMS interface.
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